While demographers and marketing executives may argue over how to define generations, they agree about the impact that Generation Y -- no matter which set of age parameters you use -- is having on communications technology, ecommerce, and the media.
It’s huge, as several recent reports document.
For example, a recent study from Barkley reports that Millennials aged 16-34:
- Watch much less TV than other Americans (26 percent v. 47 percent).
- But watch many more TV shows on laptops (42 percent v. 18 percent), and other devices.
- Are much more likely to be influenced by their friends about where to shop, etc. (70 percent v. 45 percent).
- Like to check out brands on social media sites more than older Americans (53 percent v. 36 percent).
- Like brands more if on social media sites (33 percent v. 17 percent).
Everywhere you look these days, people are playing games on their mobile devices. Business travelers at the airport, kids on the bus, restaurant patrons waiting for meals –– they all seem to be gaming in 5-10 minute spurts.
Meanwhile, as is the case with all types of original content, creating all those cool (free) games is an expensive proposition, so the same problem plaguing all types of digital media hangs over the gaming industry –– how to pay for it all?
Brian Wong thinks he may have found an answer. The 19-year-old founder of the advertising startup Kiip (pronounced Keep), unveiled his unique approach earlier this week.
It can be summarized in Kiip's tagline: "Real Rewards for virtual achievements."