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"Legalize Cachaca" Movement Takes to the Streets

Leblon Cachaca is organizing a march this evening through North Beach to protest what it sees as the discriminatory labeling rules of the US Government. You see, the government demands that Brazil's national spirit have on the label not only the word cachaca, but the phrase, "Brazilian Rum." And cachaca enthusiasts and producers--or at least the people behind Leblon--are incensed at this. They believe that cachaca--evidently the third-most consumed spirit in the world--is unique and worthy of its own category, independent of rum. To that end, you can sign the petition here and join the march at Calzone's at 5 PM or pick it up at Rose Pistola at 6, Mangarosa at 7:30 and 15 Romolo at 9:30.

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