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Jay Nicolas Sario on Touchy-Feely Strangers, Project Runway + Discarded to Divine

Over coffee at Four Barrel just hours before the Project Runway season finale, we found San Francisco’s Jay Nicolas Sario to be both exceedingly down-to-earth as he talked about his time in the reality television spotlight and genuinely upbeat, despite being the last designer cut from the show before the selection of the final trio. These days, the NoPa resident tells us he’s continuing his nine-year run in visual merchandising for Gap while working on his spring 2011 collection, which he hopes to show in the Bay Area next fall, and lending his time to charitable causes such as tomorrow night’s Discarded to Divine fashion event and auction highlighting recycled fashions in support of the St.

Lovely Bones: Jules Kim of Bijules Hits SF

If you have a bone to pick with Jules Kim, the New York-based accessories designer more likely than not will happily oblige. That’s because the latest from Kim’s Bijules collection, beloved by no-last-name-needed celebrities from Beyonce to Kelis and Lady Gaga to Rihanna, is actually made using the tiny bones of animals collected during the designer’s escape-from-the-city adventure earlier this year to a friend’s 3,000-acre ranch outside Calistoga, Calif.

Link Love: The $6,837 Scooter Helmet, Fashion’s Best Catchphrases and an Unlikely Tom Boy

Striking envy in fashion-obsessed scooter riders everywhere, Karl Lagerfeld’s couture helmets have hit stores, reports the Cut. What’ll it cost you? Oh, just a cool $1,805 to $6,837 each.

Victoria Beckham will reportedly re-launch her premium denim line, but this time with a new look and a new name.

50 Cent on Being Sexy and Sweat-Proof Stage Style

With his long-awaited new album Before I Self Destruct released online this week, it was no surprise to find hundreds of fans pouring onto the Macy’s Union Square cosmetics floor yesterday evening for a chance to meet Curtis “50 Cent” Jackson, in town for the launch of his new men’s fragrance, Power by fifty cent, sold exclusively through the department store.

Link Love: Fashion's Richest Dead Celebrity, Walken's "Poker Face" and more...

Doing our part to make your Monday a little bit better....

Bringing in an estimated $350 million in 2009, Yves Saint Laurent can add the distinction of world’s top-earning dead celebrity to his lengthy list of accolades.

The use of blackface in a recent French Vogue editorial spread featuring Lara Stone stirs controversy. Via Bare

Phi-nally: Phi Arrives in San Francisco

In today’s zero-to-fame-in-a-heartbeat media landscape, it is a rare time indeed in any fashion label’s life when it is simultaneously well-known enough to be drooled over by the elite fashion press and coveted by celebrity-slash-socialites bound for red carpet events, but yet still not quite an easily-recognized name among mainstream consumers (outside of those pouring over fashion glossies and blogs, of course).

Link Love: Tie One On, Pucker Up Naturally and Stare in Horror at Whit Port

We know. It's Monday. Sorry about that. But at least you can start your week off with some good reads from our feeds…

We love scarves all year round, but we will admit occasionally falling out of love with our current tying techniques. FocusOnStyle.com’s Sharon Haver comes to our rescue with short how-to video 10 Ways to Wear a Scarf.

Another how-to vid we’re diggin’ this week comes from Sephora’s Beauty and the Blog. It’ll teach you the basic steps you need to go dark and sultry this fall with an ultra smoky eye.

Fashion Alert: Taiwanese Pop-Star Jolin Tsai Debuts Fashion Line in SF

Want to meet the woman who’s constantly referred to in the U.S. media as the “Britney Spears of Taiwan” and be among the first American customers to glimpse fall offerings from the starlet’s newly launched line Seventy Two Changes?

Link Love: Assless Tights Shocker, Clothing Swaps and Louis Vuitton on Twitter

Sparkly little bits of recent news from the fashion blogosphere....

American Apparel shocks us with a new, assless take on pantyhose. Let’s just say they’re really, uh, cheeky....

Kate Moss is back and better than ever with her new summer collection for Topshop.

GAMA-GO Takes the American Idol Stage

The folks behind GAMA-GO got quite a surprise when they tuned in for a recent airing of “American Idol.” Contestant Alex Wagner-Trugman took the stage donning one of the local apparel and accessories company’s limited edition Flock You t-shirts, which sports a silkscreened flock of frenzied birds across its front.

“A bunch of us here watch the show, and we were like, ‘Hey that looks like a GAMA-GO t-shirt.’ We didn’t actually know beforehand,” the label’s co-founder Chris Edmundson says.

Edmundson adds with a laugh:

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