Since its public launch at the beginning of the year, BranchOut has quickly grown into the largest professional network on Facebook, with three million people using its free service to find jobs, or alternatively, the talent to fill job openings.
Now, the startup is bringing recruiters into the fold as well with a new product called Recruiter Connect. This move places BranchOut into even a more direct competition with LinkedIn.
The startup likes its odds.
“Facebook is just much bigger with its 800 million users than LinkedIn, with 100 million,” says Chris Merritt, VP of Sales. “And, people spend 164 times as much time on Facebook as on LinkedIn.”
True, but pretty close to all of those 100 million of those LinkedIn accounts, I’d wager, are devoted to professional networking of the type BranchOut is building at Facebook, which most people still consider a place to connect with family and friends.
Merritt counters that that is precisely why BranchOut’s Facebook location makes sense.