Skip to Navigation Skip to Content


American Giant, American Made For Life

American Giant, American Made For Life

At a time when many clothing brands are emphasizing basics, newcomer American Giant is taking basics one step further by bringing back the glory of the Made in the USA label. From the man who brought us Chrome, launches today and offers premium basics manufactured in the Bay Area, marketing and design frill-free.

Chrome Couture: Design Your Own Hand-Sewn Messenger Bag

The messenger bag may have been invented for busy professional cyclists, but its reach has expanded far beyond the bicycle courier. Messengers can now be seen adorning the shoulders of a wide swath of San Franciscans, from busy commuters transporting their laptops to art-school students lugging supplies. How does a devoted messenger-bag user stand out in a sea of similarity?

SF-based Chrome is offering a unique solution: Go custom. While most of the company's bags are manufactured at its main factory in Chico, the SOMA flagship store is offering an enticing new opportunity: Hand-sewn bags, pieced together in the colors of your choice by a full-time professional working right in Chrome's front window.

What's the Deal: Dollhouse Bettie, Heidi Says, 5733, Chrome and More...

What's your deal? Here are ours:

Heidi Says: An Alice + Olivia trunk show takes place at this Pacific Heights go-to on Saturday and Sunday. During the event, you’ll save 10 percent on Alice + Olivia purchases and receive either a scarf or bracelet as a free gift with Alice + Olivia purchases.

Dollhouse Bettie: Need a little va-va-voom in the underwear department? Check this Haight Street lingerie boutique’s ample assortment of retro and vintage-inspired bras, panties and accessories on sale right now.

Daily Newsletters

Essential SF knowledge in your inbox