Zynga is preparing the next in its series of "Ville" franchise offerings and this one offers a medieval setting called CastleVille.
Two of its predecessor games, CityVille and FarmVille, are among the most popular games on Facebook at a time when the San Francisco-based gaming giant prepares for its upcoming IPO.
Potrero Hill-based Zynga is announcing today a partnership with international popstar Enrique Iglesias that will kick off next week in its most popular game, CityVille.
Under the deal, which starts next Tuesday and runs for seven days, players will be able to build “Euphoria Arenas" for their virtual cities, collect some free branded virtual items, preview a video of his single, “I Like How It Feels,” and interact with the singer’s avatar.
The partnership comes just as Iglesias has kicked off an international concert tour, which is branded “Euphoria.” This is the third celebrity event for the large social game company, following one with Lady Gaga in May and Dr. Dre last December.