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collaborative consumption

Lyft Ride-Sharing Cars Are The Ones Sporting Pink Mustaches

As I was driving my daughter up Bernal Heights after school on Monday, I couldn't help but notice another car dropping off a passenger down the block, because it had a pink mustache on its grill.

The next day, returning from my son’s soccer game in the Mission, we passed a car with a pink mustache picking up a passenger.

Yesterday, when I was entering the concourse for the TechCrunch Disrupt conference, across the street was yet another car with a pink mustache.

Marissa Mayer Among Getaround's Funders as it Launches Longer-Term Car Share Program

Getaround, the peer-to-peer car-sharing service, announced a bunch of news today, including a new way for car owners to rent their cars out for an extended period of time, such as when they are backpacking overseas or on a military deployment.

As part this new longer-term sharing program, which is called Getaway, the company has also released a feature called Instant Rental that allows people to get access to a shared car instantly through its in-car technology known as the Getaround Carkit.

Finally, the startup has raised a substantial Series A round of funding from an impressive group of investors, including Marissa Mayer, Yahoo’s new CEO, as well as the venture firm of Google’s former CEO, Eric Schmidt.

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