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How Men Are Changing the Fashion Landscape in SF

With four successful fashion labels rooted in the city, these guy’s guys are upping the ante on casual menswear. T-shirts, jeans, button-downs, and hoodies have never looked so good.

TAYLOR STITCH: Michael Maher, 26; Mike Armenta, 25; Barrett Purdum, 26

Stop, Shop, Sip, and Sniff Joshu+Vela at The Common

After teaming up with Tartine back in February, SF-born accessory brand Joshu+Vela is proving to be a team player. This time, a fashion twofer. Throughout the summer, craftsman meets craftsman at Common SF where a Joshu+Vela shop-in-shop will house the full range of backpacks and totes in all the colors.

This Week in Fashion: Benefit Flash Sale, Sexy Fashion at Supperclub, Gilt's Juicy Event, WIRE Recycled Fashion + Big Sales at Carrots, Y&I and More!

1. Benefit's They're Real Flash Sale at Macy's (170 O'Farrell St.), Friday June 10, 10am-9pm.

Show off your real lashes with Benefit's new mascara, They're Real. The super sexy mascara features a custom brush that separates, while the unique formula sets a glossy finish. They're Real doesn't hit stores until July, but you can score it today only at Macy's Union Square (one of 6 US locations participating in the one-day preview!). 

 

2. Caudalie Event at Sephora (2083 Union St.), Friday June 10, 4pm-7pm, Free.

 Last week, we featured Caudalie's Beauty Elixir as one of our summer beauty must-haves. Today, Caudalie founder, Bertrand Thomas, will be in the Marina, talking on sun and skincare at Sephora. The French skincare line is full of sun-friendly products for achieving radiant summer skin. Don't be afraid to ask Bertrand which products are best if you like to tan, and which products work for the summer acne-prone.

Four Barrel’s Stylish New Neighbor

If you start to notice an influx of sharp-dressed men during your caffeine reconnaissance missions to Four Barrel, it will likely be the result (or fault, depending on your purview) of new neighbor The Common, which is leaving its SoMa outpost in favor of a new Mission location. When the doors to the new space open tomorrow, expect menswear with a small-batch, handcrafted approach – and free cocktails, if only during the opening event.

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