San Francisco-based Trulia, a national leader in the residential real estate search business, currently serves some 20 million unique monthly users.
And while it’s well established in the home sales market, more recently it has been moving aggressively into the rental space as well.
As anyone in the Bay Area knows, rental units can be hard to find these days. Trulia’s own figures show that rentals have gone up in price 11.1 percent in San Francisco over the past year (and 9.4 percent in San Jose.)
These changes in the rental market parallel the emergence of smartphones; thus the company's recent launch of a free iOS app, Trulia Rentals, provides some intriguing insights into how our lives are evolving in the mobile age.