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Next Stop on Madewell’s Denim Roadtrip: SF!

Next stop on Madewell’s Denim Roadtrip: SF!

A couple of Airstream trailers have been cruising through the city lately, but none have been full of soft and adorable Madewell denim, until now. SF is the 13th stop on Madewell’s Denim Roadtrip with Seattle being the finale on May 19th. This Wednesday, take a fun break and stop by the shiny vessel parked on the corners of Grant Ave & Geary Street from 12 p.m. – 7 p.m.

New Classes at Workshop SF: Sewing Handbags, Altering Jeans, Beauty School Rebel, Screen Printing, DIY Feather Jewelry + More

If you've never been, you can think of Workshop SF as a DIY/design lover's Chuck E. Cheese academy. The Etsy-meets-rock-n-roll lab is quietly nestled in Western Addition, and is fueled with the creative innovation of founder, Kelly Malone (SF's DIY do-gooder). The space is the perfect learning environment for all levels of hands-on DIYers, and the hip roster of workshops offer everything but your mom's home-ec class. 

This August, Workshop is focusing on fun, stylish classes like the Blue Jean Rehab and Makeup Mastery: Smokey Eyes + Nude Lips. Every class is under $60 (most are $40), and they are conveniently held on evenings and weekends. Anyone can get in on the maker movement, just start with these awesome classes. 

We Heart Levi's + Pendleton Collab

It's one of our favorite collabs of the year: Levi's and Pendleton have teamed up to create a special seven-piece collection just in time for the gift-giving holidays.

Cameron Silver's Decades Denim Hits Select SF Boutiques

Cameron Silver, the genius behind LA's Decades and Decadestwo designer vintage boutiques, has just launched his very own vintage-inspired denim line dubbed Decades Denim and he's bringing it to a boutique near you.

Levi's Create the Perfect Fit With Curve ID Jeans

Let’s face it: finding the perfect pair of jeans can be a cumbersome process. In comes SF-based denim extraordinaire Levi’s to the rescue. The brand, who’s garnered a cult following for denim diehards ranging from Mission and Haight hipsters to the blue-collared working class, just released a new denim line dubbed, Curve ID, a three-style concept that promises to complement every woman's figure.

The One Place Levi’s Doesn’t Want to See Your 501's

From corporate conference rooms to Sunday brunch, denim has evolved into attire appropriate for myriad destinations that would have once frowned on the material’s humble origins. These days, denim can go just about anywhere. But if San Francisco-based Levi’s has its way, there will soon be at least one place where denim is no longer welcome.

Gap's Patrick Robinson Dishes on New Premium Denim Under $70

When we caught up with Head of Design for Gap Patrick Robinson during his whirlwind visit to San Francisco last week, the Giorgio Armani and Paco Rabanne alum tapped to revive his current company’s style cred from the only-for-prepsters pigeon hole it had arguably been living in for well over a decade was juggling journalists on the bustling floor of the Gap at Market and Powell in between efforts to shop Gap’s latest offerings for fall.

“I only wear Gap, since the day I started,” says Robinson, who tells us he shops at Gap stores when he travels to different cities.

What’s the Deal: Rebecca Minkoff, Modaspia, Origins and more

Rebecca Minkoff: Scurry down to SoMa on Saturday for a sample sale from this California-bred, New York-based designer best known for her luxe leather handbags. Both handbags and ready-to-wear pieces will be priced up to 50 percent off during the one-day sale. We hear you’ll find Morning After Bags going for $381 (reg. $635). The sale takes place from 9 a.m. to 4 p.m. on Saturday at 111 Minna Gallery, 11 Minna St., 415-974-1719.

It's Possible, Folks: The Perfect Jeans

Few things in life are perfect. But most of us, at least once in our lives, have happened upon the perfect pair of jeans. When it happens, it’s a beautiful thing.  But let's be honest, it never happens. 

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