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douglas pope

Housing Search Engine HotPads Joins the Party in San Francisco

As entrepreneurs from all over pour into San Francisco to participate in the latest tech boom, rents are rising across the city. And one of the best ways to gauge that rise is to check out HotPads, the map-based housing search engine and listings service.

As it turns out, HotPads, the company, is part of this trend itself. The 20-person startup, which started as a tiny venture in Washington, D.C. in 2005, has just moved its headquarters to the Mission District.

“I’ve been trying to get back here for six years,” says co-founder Douglas Pope, whose first job after college (Notre Dame) was in this area.

HotPads uses its own mapping technology – back when the company started, Google Maps had not yet fully emerged from the laboratory, plus the search giant was not focused on mapping rental housing listings.

HotPads also offers additional layers of data, including neighborhood information, price comparison tools, school district and public transportation overlays, and so on.

In other words, the service tries to provide the kind of information you most need when you’re seeking a new place to live.

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