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SF-Based Tog+Porter Offers You a Personal Stylist and Fashion Based on Your Lifestyle

Growing up in the greater LA area and working later as a television reporter in New York City, Ellie Williams prided herself on her sense of style and ability to find the kind of clothes she both loved and needed for her professional life.

Then, a few years back, she went to work at a smaller market TV station in Eugene, Oregon, a city with far fewer clothes-shopping options.

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