Skip to Navigation Skip to Content

eden & eden

Madewell Celebrates Its SF Opening With Some Hometown Heroes

A little over a month ago, we announced Madewell was opening shop in San Francisco. If you know crafty Madewell, you should expect that this will be no ordinary store — or opening party. To celebrate its San Francisco debut, Madewell and 7x7 teamed up to curate a local line-up to be showcased at the party this Thursday. We combed the city's best stores for some cool goods that complement the brand's youthful flair.

Look of the Week: Mother's Day Brunch Al Fresco

With Mother's Day only three days away, chances are you've gotten the perfect card and gift taken care of. You even scored brunch reservations at Foreign Cinema to secure your 'favorite daughter' status. The only question left is the inevitable "What am I going to wear?", and if your mom is anything like ours, this sweet ensemble will leave her positively glowing (though it might also have a bit to do with the mimosas).

Look of the Week: A Day in Dolores Park

To kick off our new weekly look feature, we decided to scour local boutiques (with online shops of course!) and piece together the perfect outfit for a weekend in the park. It’s easy, playful and ideal for soaking in the sun. Without further ado, this week’s picks:

1.    Harputs Own T-Shirt Dress in Gold Silk, $200: This effortlessly cool frock screams spring wardrobe staple with its clean silhouette and high hemline.

2.    Tatty Devine Dinosaur Necklace from Eden & Eden, $195: Pair this quirky necklace with a simple getup for some tongue-in-cheek chic.

Anything You Fancy at Eden & Eden

Usually sale items are relegated to some bins in the corner, filled with stuff that's more pitiable than pleasing. "A shirt with three buttons missing? Well, I guess it needs a home..." But not at Eden & Eden, where you can now find their entire selection of to-die-for home accessories (not to mention jewelry and clothes, but that's another blog) on sale for 25% off. It's called the "Anything You Fancy" Sale, and it's going on now through Saturday the 24th.

Daily Newsletters

Essential SF knowledge in your inbox

Subscribe to 7x7
Renew
Give a Gift
FAQ's