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Edun

Ali Hewson of Edun's Fillmore Pop Up Shop: "Buy Less But Buy Well"

Last week’s opening night for Edun’s Pop-Up Shop at Clary Sage Organics in Pacific Heights was a huge success - the store was filled to the brim with Bay Area fashion aficionados sipping on wine and sampling eco-conscious skin care products while taking turns trying on Edun’s new Spring Line.

Babble-on-by-the-Bay

Back to the Garden: It's the final shopping days (through Oct. 20) at Azalea Boutique (411 Hayes St.) for pieces from EDUN, the hip and rock-star glam clothing line launched in 2005 by Bono, his wife, Ali Hewson, and designer Rogan Gregory.

Led by Leigh Matthes, fashionistas have already been poring over racks of this fabulous Fall 2008 collection titled Nocturne, which features sumptuous knits, silks, jeans and Ts in rich, gorgeous hues of plum, black and aubergine. Yummy!

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