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Mine is a Social Ownership Directory of People and Products

“We are trying to do something that's never been pulled off -- to build a platform where it is easy for people to share what they've bought,” says Mine co-founder and CEO Pierre Legrain. “We are about creating a directory of ownership, of people and their recent purchasing history of items they want to share.”

At first glance, this may remind you of the ill-fated startup Blippy, which allowed people to see what their friends were purchasing with credit cards in real-time.

“So it turns out that almost nobody wants people to check out their purchases,” was the memorable way Alexia Tsotsis started off her Blippy obit in TechCrunch in May 2011.

Look of the Week: Locally Designed Men's T-Shirts

From local artist Tucker Nichols' quirky collection at Park Life to the vibrant animal print t-shirts designed by Artillery AG owner, Ivan Lopez, we scoured through endless (virtual) piles of t-shirts and found seven stand-out designs from local artists. Guys (We're talking to you, Zuck.), if you're going to wear a t-shirt, wear one of these. 

Look of the Week: 15 Cool Cufflinks for NYE

New Year's Eve is a great excuse to take your shirting up a notch. Why not go all out with French (Musketeer) cuffs and a pair of sweet 'links?

If you're new to the fold-over + cufflink get up, fear not -- men should use cufflinks as women do jewelry:  to enchance an outfit and show off one's personality. With everything from Limited Edition Darth Vader Cufflinks (#1) to a handy Bottle Opener pair (#10), our list is well-suited for the SF man.

SF Street Style: Rockabilly Sweet at Bettie Page in the Haight

Last year, the retro rockabilly mecca, Bettie Page clothing, opened shop in the Haight. A little bird told me the girls there have some serious vintage swagger, so I thought I'd head over and check it out. I found (left to right) Jessica GossLiz IrelandMindy Gaines, and Hayley Griffin, done up in pin-up. These ladies are lucky enough to call their dress code a job perk.  

Where to Shop at CAPSULE Urban Air Market This Sunday

With row after row of booth after booth, shopping at design festivals can be pretty overwhelming. Heck, browsing Etsy online is daunting enough.

But wait...shopping is supposed to be fun, right? Well, to help ease the pain, we filtered through the full load of 130 designers and selected our top picks for the CAPSULE Urban Air Market, this Sunday in Hayes Valley. It's simple -- look through the gallery, mark your favorites, grab a cone at Smitten, and get your shop on.

Tough Fashion Questions: How Do I Choose a Modern Briefcase?

My little brother just graduated from school and is about to start working. I wanted to buy him a professional looking briefcase for his birthday -- maybe something a little more unique than what they sell at Macy's. Any suggestions? -Aaron S.

I've received a some great style questions from readers and thought I'd address this one with a post. I really believe everyone should have a durable, quality bag that they truly love. For professional men, that's likely to be their briefcase, and a great briefcase is hard to find.

SF Street Style: Vintage Lace Dress + Gold Kate Spade Sandals in Hayes Valley

When she's not pushing the boundaries of "business casual", Arielle Ring, a NYC-turned-SF finance star, plays dress-up in her vintage finery.

Let's Call it an iWallet

I'm feeling a bit weighed down lately. Between my car fob, house keys, iPhone, wallet, and loose change, I sometimes fear that my pant pockets might burst at the seams.

Local Designer Spotlight: Yorktown Road

Carol Gilbert made her first handbag when she was just a little girl. She also made the fabric for that handbag by hand-weaving through a square loom, again, when she was just a little girl. Color us impressed. 

Gilbert's passion for creating textiles and designing handbags evolved into Yorktown Road, a SF based company that fits our criteria for fabulous local design:  unique, sturdy and well priced.

We Heart Kate Ellen Metals

Local jewelry designer Kate Ellen is offering an exclusive discount to 7x7 readers for her new collection. Check out the goods at her Etsy Pop Up store (she's currently hard at work revising her own website). Type in welove7x7 at time of purchase and you'll receive 25% off your order! Christmas came early this year!

Photo by Philipp Striebe

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