“When we launched in the summer of ’08, our goal was to make a second brain for people -- to help them remember stuff better,” says Evernote CEO Phil Libin. “Everyone could use a second brain.”
Three-and-a-half years later, some 22 million users have discovered Evernote, without any marketing or advertising by the company. It’s all been by word of mouth.
At first glance, the two 20-somethings talking excitedly in a Mission District coffee shop may not look like renegades at the vanguard of a new food revolution, but that's exactly who they are.
Local food bloggers Katie Kwan and Valerie Luu will be taking their Vietnamese pop-up cafe, Rice Paper Scissors, to the streets for the third time this spring, on Friday night, May13th, at an as-yet undisclosed location.
In order to find out where they will break out their signature little red stools and spontaneously start serving their savory dishes, you'll have to follow them on Twitter or plug into one of local foodie blogs in the know.
When it comes to grassroots innovation in San Francisco, however, there's no better example than Rice Paper Scissors, which has no investors, angels or even a fixed office address.