Skip to Navigation Skip to Content


Famed Photographer Todd Hido Celebrates Erica Tanov's 25th Anniversary With a Provocative Photo Book

Bay Area fashion girls worth their salt are well versed in the sartorial expressions of Berkeley designer Erica Tanov, who celebrates her line's 25th(!) anniversary this week with a very high-profile collaboration.

Shop Local: 6 Takes on Fall's Hottest Hue

A richer alternative to beige and more in line with the resurgence of 70s bohemian luxe than our fallback basic black, toffee was all the rage on the fall runways. Shop the look locally with these chic goods from San Francisco Bay Area designers.

The Cognoscente: Behind the Scenes With Fashion Journalist Lorraine Sanders

Think San Francisco lacks in style? Lorraine Sanders begs to differ. The local writer has covered every square inch of San Francisco's thriving fashion scene for over 10 years. From her popular blog, SF Indie Fashion, to her latest endeavor interviewing those at the "intersection of fashion, entrepreneurship, sustainability, and technology" for the Spirit of 608 podcast, Lorraine is an expert on San Francisco style. 

Kit and Ace Reinvents Luxury Basics to Fit Your Creative Lifestyle

Living a creative lifestyle while balancing a nine-to-five job means that days are full and nights run long. Whether it’s putting in hours at the office or sharpening your creative edge, an outfit that works with (not against) you is key.

Shop Talk: Cuyana's Great Fall Coat + Margaret Elizabeth Opens

If it's a fashionable way to spend, and happening in the Bay Area, we're talking about it on Shop Talk. 

Style Council 2015: Meet Linda Balti, Founder of Amour Vert

Anyone familiar with the many Breton stripes and classic color palette of eco-fashion brand Amour Vert knows well its French influence. Created by native Parisian and Palo Alto resident Linda Balti, along with her husband Christoph Frehsee, the San Francisco–based brand combines legendary Parisian taste with a Californian philosophy.

Style Council 2015: Meet Lauren + Josh Podoll, Fashion Designers

It’s no coincidence that Josh and Lauren Podoll, the husband-and-wife team behind the eco-chic label The Podolls, first met at a San Francisco boutique dedicated to the art of handcrafted apparel (the North Beach denim institution AB Fits).

Style Council 2015: Meet Maria del Rio, Photographer

For photographer Maria del Rio, 31, living and working her magic for design luminaries in San Francisco has been a dream come true.

Shop Talk: Ernest Alexander Opens in Hayes Valley + Common Scents Goes Digital

If it's a fashionable way to spend, and happening in the Bay Area, we're talking about it in Shop Talk.

Style Council 2015: Meet Heather Day, Abstract Artist

Heather Day is hungry for life experiences. An abstract artist with deep environmental and social awareness, she regularly escapes into the wild and silent woods or any natural spot, and seeks connections with people who inspire her.

Daily Newsletters

Essential SF knowledge in your inbox