FiDi-based startup Lyon + Post is making a big promise to fashion mavens: Never enter a fitting a room again. Simply shop online, and try clothes on (at home!) before you buy. Hallelujah.
After a recent onslaught of fashion-forward iPhone applications from designers, fashion magazines and all manner of retail brands, even those outside the fashion world are taking notice. The Wall Street Journal even went so far as to dub iPhone fashion apps the must-have accessories of the season.