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Is San Francisco Style Ready for a Serious Shot of Preppy?

With the arrival of the second standalone store from Brooks Brothers’ spinoff Black Fleece in San Francisco’s Pacific Heights neighborhood last week, it’s difficult not to wonder whether the City is on the verge of a preppy-is-chic-again style revolution.

Designed in collaboration with Thom Browne, known in the fashion world for reviving the beleaguered men’s suit and making it edgy again, the label revels in a kind of old school blue blood (think Christian Bale in American Psycho) aesthetic coupled with just the slightest twinge of irony.

Sidewalk Chic: Flower Power in SoMa

Name: Megan Robinson

Age: 21

Occupation: Student at Skyline Cosmotology, Receptionist at Mercer Street Salon

Spotted: Yo! Majesty show at 103 Harriet, 10:08 p.m.

Wearing: floral dress from LF, Forever 21 flats (we think they rather resemble Marc by Marc Jacobs), gold Megaline necklace from an SF street vendor who makes custom necklaces on the spot for $18

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