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This Week in Fashion: Neiman+foursquare Find It and Win Event, Concerts at John Varvatos and Conifer + More

1. Neiman Marcus + foursquare Challenge at Neiman Marcus (150 Stockton St.), Saturday October 1, 12pm-4pm, Free. 

This Saturday, pop into Neiman and take part in a high-tech, high-reward scavenger hunt. It's simple really: check in on foursquare, get the clues, be the first to find the (above) Nancy Gonzalez clutch, and then take it home for free -- a $995 value! Easy as Apple pie.

ZeroCater Takes the Pain Out of Ordering Your Company Lunch

A few years ago, Arram Sabeti was working for the startup Justin.tv, where one of his daily duties was ordering lunch. The company was hiring at the time, and went from nine people to thirty.

Looking back on that experience now, he recalls that dealing with everyone’s food preferences (from the carnivores to vegetarians to vegans) became “the biggest pain, the most draining thing I’d ever had to do.”

It may come as a surprise, therefore, to find out that today Sabeti is doing pretty much the same work, albeit on a far larger scale.

He’s running his own startup, ZeroCater, which arranges for some 14,000 meals a month to be delivered from 80 leading local restaurants to companies all over the Bay Area.

But the difference between how he did had to do this work back then and how his company does it now says a lot about how technology can turn formerly painful tasks into profitable new businesses.

And, it also helps explain why consumer-oriented startups are disrupting virtually every aspect of our lives here in the Bay Area and beyond.

Led by 19-Year-Old Founder, Kiip Launches New Ad Model Based on "Emotional ROI"

Everywhere you look these days, people are playing games on their mobile devices. Business travelers at the airport, kids on the bus, restaurant patrons waiting for meals –– they all seem to be gaming in 5-10 minute spurts.

Meanwhile, as is the case with all types of original content, creating all those cool (free) games is an expensive proposition, so the same problem plaguing all types of digital media hangs over the gaming industry –– how to pay for it all?

Brian Wong thinks he may have found an answer. The 19-year-old founder of the advertising startup Kiip (pronounced Keep), unveiled his unique approach earlier this week.

It can be summarized in Kiip's tagline: "Real Rewards for virtual achievements."

No Room at the Top: Why No Women on Web 2.0 Boards?

In every neighborhood where tech startups are located, you’ll see them – small groups of bright young men, mainly engineers, going out to lunch together. Very occasionally, there will be a woman who is part of the group, but that’s an exception that proves the rule.

It’s an odd phenomenon, this gender segregation, especially because virtually none of these young men fit the old-fashioned stereotype of sexists; by contrast, their generation supports equality between men and women more  than any in the past.

And as these companies grow, they hire plenty of women. At Twitter, for example, a recent estimate has women accounting for around a quarter of the workforce.

But where the paucity of women is most striking is on the boards of directors of Web 2.0 companies. In a piece last December for the Wall Street Journal, Kara Swisher documented that none of the leading companies in this sector – Twitter (9 members), Facebook (5), Zynga (5), Groupon (9) and Foursquare (3)-- had a single woman on their board!

7 Rockin' SF Foursquare Deals

Most Foursquare specials are weaker than a free topping on a frozen yogurt. But a certain few make it worth the extra trip.

 

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