The French company Ubisoft, which is the world's third-largest game developer, maintains its local headquarters at 625 Third Street, and is about to launch what may prove to be a revolutionary new game next month called Rocksmith.
Now, bear with me here. I'm not one to throw the adjective "revolutionary" around loosely. First, as a former 60s activist, I'm keenly aware of how overused that term has always been, and how rarely anything (particularly a product) described as revolutionary actually turns out to be so in the real world.
But this time, the adjective may prove fitting.
First, some context. Remember Guitar Hero? Or the large number of imitator games that followed?
I'll never forget the day I walked into a startup in 2008 in downtown Redwood City, where I first watched a bunch of geeks playing fake guitars, perhaps seeking to replicate the emotional high of being an actual rock star, albeit before a virtual crowd.