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gina pell

2015 Hot 20: Gina Pell + Amy Parker, Creators of the Only Email You'll Want to Open

Fashion girls who've been in San Francisco long enough know Gina Pell and Amy Parker, the BFFs in business who launched Splendora, "the authority on fabulous," back in 1999 and quickly became known for their killer recommendations, guide books, and parties. They sold their company to Joyus in 2011, and now the gals are back with a new project that's telling the old Splendora gang, as well as a host of new followers, what's what.

Vintage Shopping with Splendora’s Gina Pell

Ask Splendora founder Gina Pell about her must-haves style picks for spring, and you might expect a lengthy list comprised of the latest from Louboutin and brand names plucked off the racks at Barney’s New York. But you’d be wrong.

When we sat down recently with Pell to quiz her about spring style, the conversation surprised us with its quick shift to vintage fashion. Instead of visits to high-end boutiques or a trend treatise on choice items from spring collections, Pell’s style radar has its sights squarely set on one local shopping event, this weekend’s Vintage Fashion Expo.

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