Off the Grid
The tamale lady may need to up her game; she’s got some competition.
San Francisco’s first tamale cart launches today with an opening reception in Justin Herman Plaza (One Market St) 10 a.m. - 4 p.m. Alicia’s Tamales Los Mayas joins the food truck scene serving up organic maize dough tamales and other traditional dishes inspired by the Sinaloa region of Mexico (think Mazatlan area, across the Gulf of California from Cabo).
We've just stumbled upon an awesome new power couple: Off The Grid's food truck army and horse racing at Golden Gate Fields this Saturday, September 3. Time to dust off your Kentucky Derby hat and get ready for a day of throwing down bets with a cocktail in hand! They've partnered up for four entire Saturdays, so you can hustle over to the race tracks (if you've never been to GG Fields, you're seriously missing out) to get your fill of 30 of the Bay Area's finest food trucks–Hapa SF, Curry Up Now, 3-Sum Eats and more–while celebrating a classic American tradition.
SF Street Style: Local Jewelry Designers Spotted in Simple Pieces + Great Shoes at New Berkeley Boutique, Viv&Ingrid at Oxford Hall
Jewelry designers, Vivian Wang and Ingrid Chen, of Viv&Ingrid, were rocking some killer flats at a launch party last week for their new Berkeley gift shop, Viv&Ingrid at Oxford Hall. The darling boutique is full of dreamy, whimsical decor and full of pretty, witty little things -- just as every great gift shop should be.
Now, designer are typically known for dressing very casually and Viv&Ingrid were no exception. They did however, step up their shoe game -- love! I really like the detailing on both pairs of flats -- the rhinestone cut-outs on the Vivian's yellow flats, and the asymmetrical line and d'Orsay cut on Ingrid's black pointies.
There were so many great casual looks at Off The Grid Ft. Mason, that it was hard to shoot just one person. In fact, I ended up finding a very stylish Madrid-turned-SF trio: Silvia, a Language Specialist at eBay, looking cute in her blue and yellow; little Leah, 18-months-old, with fantastic hair; Markus, head of SEO at Yahoo!, talk about a swoony dad.
SF Street Style: A Thrifted Leather Jacket, Killer Light Blue Balenciaga Bag + Summer Cut-out Oxfords at Off The Grid
Here's Linna Trinh, looking fabulous at Off The Grid, Fort Mason. Bay Area summer's are all about layering, and this look hits all the right lengths. Linna's ultra-cool, cream leather jacket has such a great cut, and a nice, relaxed fit. I couldn't believe she found it at a thrift store -- talk about a major score! It just goes to show, you can mix designer pieces (check out Linna's Balenciaga bag below) with thrift store finds, to make a composed, down-to-Earth look.
When someone offers to drive their truck up to your front door, and make you a burger, it's a hard thing to refuse. Which is why I found myself running from my office in Union Square out into the rain yesterday to have lunch in the back of a truck. Fivetenburger—remarkably, the first burger truck to land in SF—parked in front of Hermès and let a few lucky editors climb on board to get burgers with the works.
Everyone (including us) is always going off about local, local, local. It's a cultural and economic phenomenon that can't be ignored, and in the Bay, we're lucky enough to call everything from fancy Apple devices to yummy Miette pastries "local".
SFMade, a nonprofit with 145 local member small businesses, is taking a different approach to the "shop local" craze. Starting this Saturday, May 21, revel in SFMade Week: seven days of free insider factory tours, a pop-up shop, and a special Off the Grid at McCoppin Square.
The street food scene has exploded in the last two years, with a new food truck being born every day. But just how far this trend can go? Is it sustainable? Are we witnessing gridlock? If there's one person who would have some thoughts on the matter, it's Matt Cohen, the 31-year old founder of the SF Cart Project and Off the Grid, the mobile street food market. We caught up with Cohen after listening to him speak on the future of food trucks at last week's Commonwealth Club event "SF Street Food Update."
Matt Cohen, 32
Off the Grid owner and operator
Photographed by John Lee at 5M Wednesday market