From latkes and hamentaschen to bagels and gefilte fish, Jewish food has become an iconic part of American culture. Jewish booze, on the other hand, has mostly been relegated to punchlines about syrupy Manischewitz. Jeremy Cowan has helped to change all that. His Shmaltz Brewing Company, founded in SF in 1996, started with only 100 cases of hand-labeled He'Brew Beer. Fifteen years later, Shmaltz sells over 100,000 cases of its kosher craft beers per year, and has supplemented He'Brew with a second line of beers, Coney Island Craft Lagers.