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Zaarly: A Buyer-Led Marketplace Taking San Francisco By Storm

Right now, Zaarly co-founder Bo Fishback is living that part of the dream every entrepreneur hopes for, having launched a company that – at least in its infancy – is rising like a rocket.

 Zaarly is a buyer-led marketplace, sort of a reverse eBay or Craigslist, and a hand-held replacement for those anemic "Wanted" sections in the classifieds.

It launched just seven weeks ago and it works like this:

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