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Mine is a Social Ownership Directory of People and Products

“We are trying to do something that's never been pulled off -- to build a platform where it is easy for people to share what they've bought,” says Mine co-founder and CEO Pierre Legrain. “We are about creating a directory of ownership, of people and their recent purchasing history of items they want to share.”

At first glance, this may remind you of the ill-fated startup Blippy, which allowed people to see what their friends were purchasing with credit cards in real-time.

“So it turns out that almost nobody wants people to check out their purchases,” was the memorable way Alexia Tsotsis started off her Blippy obit in TechCrunch in May 2011.

Trulia's iOS App "Pushes" You Rental Info as Units Come on the Market

San Francisco-based Trulia, a national leader in the residential real estate search business, currently serves some 20 million unique monthly users.

And while it’s well established in the home sales market, more recently it has been moving aggressively into the rental space as well.

As anyone in the Bay Area knows, rental units can be hard to find these days. Trulia’s own figures show that rentals have gone up in price 11.1 percent in San Francisco over the past year (and 9.4 percent in San Jose.)

These changes in the rental market parallel the emergence of smartphones; thus the company's recent launch of a free iOS app, Trulia Rentals, provides some intriguing insights into how our lives are evolving in the mobile age.

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