In 1925, in his shop on Rue de Bondy in the western outskirts of Paris, budding entrepreneur Joseph Smutek began making quality raincoats that were meant to last for generations. His business enjoyed 15 years of success before the 1940 Nazi invasion forced the Jewish craftsman and his sons to flee France and immigrate to the United States, shuttering their business forever. Seventy-five years later, Smutek's great-grandson, Daniel Smith, is reviving the brand in San Francisco.
One local apparel company is challenging the long-held notion that prices must be subject to change. On Friday, Artificial Flavor launched its Price for Life men’s jacket promotion that allows customers to purchase a jacket on sale now for $50 (regularly $114 to $200) and lock that price in for future jacket purchases – for life.