For proof that print is, indeed, alive and well, look no further than the Spring 2010 collection from Serial Cultura.
The fifth collection from Oakland-based designer Jen Jennings continues the label’s love affair with bold hues and graphic prints paired with simple, flowing silhouettes. Inspired by traditional quilt patterns and optical art, Jennings’ new prints for spring abound in bright hues that can’t help but pop against the surrounding neutrals, blues and muted grays.
“I was also playing with layering of different prints. I also love color and wanted to create very graphic shapes that were very colorful and bold,” says Jennings.