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8 Bay Area Startups Disrupting the Worlds of Media and Publishing

Newspapers, magazines, books, radio, TV, and even web-based publishers have all suffered major setbacks in recent years, with massive layoffs in some sectors and stagnant growth, at best, in others.

Meanwhile, dozens of local startups are exploring creative ways to transform old media industries into data-driven mobile/social/local services that collectively represent the prospect of a much more diverse new media landscape in the years to come.

This post highlights eight of those disruptive companies, listed alphabetically, that we have been able to profile at 7x7.com during 2011. Half of them are focused in one way or another on challenging the traditional book publishing industry, as ebook sales continue to explode.

How Millennials Are Changing the Worlds of Media and eCommerce

 

While demographers and marketing executives may argue over how to define generations, they agree about the impact that Generation Y -- no matter which set of age parameters you use -- is having on communications technology, ecommerce, and the media.

It’s huge, as several recent reports document.

For example, a recent study from Barkley reports that Millennials aged 16-34:

  • Watch much less TV than other Americans (26 percent v. 47 percent).
  • But watch many more TV shows on laptops (42 percent v. 18 percent), and other devices.
  • Are much more likely to be influenced by their friends about where to shop, etc. (70 percent v. 45 percent).
  • Like to check out brands on social media sites more than older Americans (53 percent v. 36 percent).
  • Like brands more if on social media sites (33 percent v. 17 percent).

Led by 19-Year-Old Founder, Kiip Launches New Ad Model Based on "Emotional ROI"

Everywhere you look these days, people are playing games on their mobile devices. Business travelers at the airport, kids on the bus, restaurant patrons waiting for meals –– they all seem to be gaming in 5-10 minute spurts.

Meanwhile, as is the case with all types of original content, creating all those cool (free) games is an expensive proposition, so the same problem plaguing all types of digital media hangs over the gaming industry –– how to pay for it all?

Brian Wong thinks he may have found an answer. The 19-year-old founder of the advertising startup Kiip (pronounced Keep), unveiled his unique approach earlier this week.

It can be summarized in Kiip's tagline: "Real Rewards for virtual achievements."

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