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LA Folie

Treatful, the "Anti-Groupon," Brings Online Gift Certificates to Acclaimed Restaurants into the 21st Century

According to the National Retail Federation (NRF), we Americans are in the process of spending around $28 billion on gift cards this holiday season, with 80 percent of us choosing to buy at least one, spending an average of $43.23 per card.

There’s nothing new about gift cards, of course, but what is new in 2011 is the effort by a number of local startups to attack the traditional, impersonal sort of card with a new, much more personalized online approach.

Three small companies poised to disrupt the traditional gift card industry in three separate strategies are Giftly, Giftiki, and Wantful – all of which I’ve profiled earlier this year.

Now there’s a fourth to add to the list – Treatful – co-founded by two Stanford business school grads, Brent Looney and Hoon Kim.

Piggy Dinner Menus and Dates

To celebrate our Eat & Drink awards (a.k.a the Piggies, thusly named because winners receive their own bronze pig statuette) we convinced seven of our winning restaurants to host pork-centric dinners on Monday nights throughout the month of February.

Participating restaurants: Ozumo, Delfina, La Folie, Slanted Door, Laïola, Nopa and Kokkari—check out some of the amazing pork concoctions below. Smoked bacon cocktails and more! Behold below, the dates and menus—call restaurants directly to reserve your table!

Monday, February 9 - Nopa, Delfina
Monday, February 16 - Kokkari
Monday, February 23 - La Folie, Slanted Door, Laïola, Ozumo

 

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