Diffbot is one of those applications (and companies) you probably are not even aware of when you use it, but that's not necessarily a problem for the company's co-founder and CEO Michael Tung.
That's because his product is a "visual learning robot," that hundreds of developers are using to translate web content into better mobile apps, and as such it stays pretty much under the hood.
"We've invented this visual ID algorithm," says Tung. One of our core insights is that the entire web can be classified down to 30 page types. There are product pages, event pages, news pages -- we can identify them visually with 99.999 accuracy."
Diffbot technology identifies each page's components, such as nav bars, footers, etc., as part of its identification process. Design standards are such that there is a high degree of similarity between the various page types grouped by category.
One customer using Diffbot at present is AOL's recently launched Editions, which is a personalized daily magazine for the tablet.