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New Levi's Collection Brings "California Cool" to the Rest of the World

The new Levi's California Collection is a sweet throwback to the Golden State's Golden Age. 

Sneak Peek: Styling the Modern Man Presents "Geek-IS-Chic" Makeovers

Last week, our friends Grant Marek (above), editor of Thrillist SF, and Elliot Tomaeno (below), director of communications at Enloop, received mini makeovers to preview the new "Geek-IS-Chic" lounge at this year's Styling the Modern Man (Thursday, 9/15).

Next Thursday, STMM atendees will be invited to watch as local tech hot-shots undergo similar transformations, and get decked out in the latest Levi's duds.

This Week in Fashion: The Top 5 Events at SF Fashion Week 2011

SF Fashion Week is upon us... Here's what you don't want to miss:

1. Fashion/Tech Workshops at the Apple Store (1 Stockton St.), Monday August 8-Wednesday August 10, 5pm-7pm, Free.

As part of this year's Bay Area tech-meets-fashion theme, numerous tech and fashion industry speakers will hold small workshops at the Union Square Apple Store. The workshops will touch on everything from how maximize your Mac for fashion, to the ins-and-outs of starting a shoe company. 

Storify Seeks to Reinvent Story-Telling for Social Media Era

Journalism is fundamentally about good story-telling. Which is why San Francisco-based Storify looks to be a journalist's dream come true.

This little company has built a revolutionary new platform for publishing and distributing stories. More than any other tool out there, it makes it easy for you, the writer, to add content from Twitter, Facebook, Flickr and other social media sites to your story with a simple "drop and drag" function.

So if you find a Tweet from someone on a topic you are covering -- say, the uprising in Libya -- you can grab it and also ping that person back, telling them you are quoting them in your story.They will then more than likely reTweet your story, and help it go viral.

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