“I’m Mr. Cinnamon,” grins Joe Cannella, at the Craft Spirits Carnival at Ft. Mason where he was offering samples of his Cannella Cinnamon Cordial. His first batch, made at the Seven Stills Distillery in Dogpatch, sold out shortly after its release late last year. His fourth batch has just been bottled.
Craft distilling is now one of the hottest trends in the world of drink, with new distilleries specializing in every type of spirit regularly launching across the country. But 30 years ago, when German native Jörg Rupf founded Alameda-based St. George Spirits, today's cocktail culture and appreciation of spirits were just a distant dream, and the small spirits community that did exist was more focused on foreign creations than domestic ones.
The word "Expo" doesn't usually have positive connotations: a failed Home Depot spinoff, a failed Canadian baseball team, and myriad obligatory corporate functions come to mind. This holiday season, however, there's one expo that everyone can get behind: the Indy Spirits Expo, which brings a host of independent liquor producers to SF for a night of sampling. This year's Expo is tomorrow (Wednesday), so grab a big meal and get ready to find some gifts to give (or receive) come December.