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Berkeley Dropout Darian Shirazi's Plan to Win the Hyperlocal Game with Fwix


If this is the first time you've heard the name Darian Shirazi, it's a good bet it won't be the last.

The 24-year-old UC Berkeley dropout heads up a Soma-based operation called Fwix, which is an early leader in what he calls the "fourth wave" of the Internet -- local search -- or "what's nearby, right now."

Under this formulation, the first three Internet waves were directory, search, and social media. Shirazi's tiny company (19 employees) appears to have opened an early technological lead on corporations that are trying to catch the same local search wave like AOL’s "Patch" and Google’s "Places," among others.

The idea, essentially, is to bring you the hyperlocal - the best information about what is happening right around you in as close to real time as possible. It depends on identifying content that has been accurately geo-coded. That presents an extremely difficult technical challenge.

First, let's back up a second.

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