As you prepare for Outside Lands, remember it's part mega summer concert, part serious local food fest, and part hipster fashion show.
To make sure you're looking your best, we pulled together a few, fun essentials for this weekend, including: comfy-all-day wedge sandals (#4), a crossbody bag (#3) to keep those hands free for rocking out in the pit (or Instagramming photos), a killer poncho (#6) for the inevitable evening chill, and a kitschy flamingo throw (#7) to sit back and relax on all day long.
We don't know about you, but we can't wait. See you at Outside Lands!
When it comes to everyday footwear, what's a SF gal to do? We work, dine, bike, dance, drink, explore, and play -- and we need comfortable, beautiful footwear that supports such a charged lifestyle. Well, ladies, meet your new favorite wedges.
A couple of Airstream trailers have been cruising through the city lately, but none have been full of soft and adorable Madewell denim, until now. SF is the 13th stop on Madewell’s Denim Roadtrip with Seattle being the finale on May 19th. This Wednesday, take a fun break and stop by the shiny vessel parked on the corners of Grant Ave & Geary Street from 12 p.m. – 7 p.m.
It seems like a long time since Alexa Chung debuted her first collection with Madewell last year. Too long. A sequel has been in the works and this time Alexa is making a cameo at San Francisco's nearly-mint Madewell store this Thursday to celebrate.
On September 8, Fashion's Night Out shined in San Francisco for the third year running. Over 40 stores across the city held special extended evening hours full of celebrity appearances, new fall collections, steep discounts, and much more. 7x7 was a proud sponsor of FNO, a global initiative created in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to celebrate fashion, restore consumer confidence, boost the industry's economy, and put the fun back in shopping.
Ladies and gents, Fashion's Night Out is tonight. It'll be a night of epic mingling, partying and, of course, shopping. Since we're betting you'll be in and out of fitting rooms, opt for an easy, printed dress and minimal jewelry (in our experience, necklaces tend to tangle and earrings fall out). Also, do yourself a favor and keep your purse light – you'll be hauling shopping bags soon enough! And for the ultimate comfort-meets-mad-style footwear, try a pair of architectural cork wedges.
If you swear by the hard rules of fashion, then consider this your last call for wearing white. Fortunately, this Labor Day weekend, the forecast is set for sunny skies and an easy, breezy 70-degrees. So go on, wear those whites while you still can.
While the forecast is promising, if you're spending time on the windy waters, or looking for a nice day-to-night ensemble, opt for a maxi dress and pack a light sweater. Add spice with a few vibrant accessories, a finish with messy braid and a coral red lipstick. Bon weekend.
A little over a month ago, we announced Madewell was opening shop in San Francisco. If you know crafty Madewell, you should expect that this will be no ordinary store — or opening party. To celebrate its San Francisco debut, Madewell and 7x7 teamed up to curate a local line-up to be showcased at the party this Thursday. We combed the city's best stores for some cool goods that complement the brand's youthful flair.
Thanya Abigail Ponggawa, an Indonesian lovely, currently studying in LA. Thanya was in SF this weekend, "with [her] family for a weekend getaway from the heat in LA." When I first spotted her I actually only saw the back of her outfit, but was then happy to discover her stunning architecural sunglasses and adorable necklace -- the whole outfit is such a fantastic mix.