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How to Turn a Brand's Best Customer into a Viral Advocate

Extole Focuses on Turning a Brand's Best Customers into Viral Advocates

Confronted with the need to try and market their products and reach new customers in this radically new media landscape, it's easy for businesses to feel overwhelmed. Extole is one San Francisco startup that focuses on this problem. 

10 for '10: The Year in Movies

With 2010 about to fade into our rearview, it's time to pay our respects to a year that produced its share of very good movies, but precious few great ones. It was a year dominated by memorable performances in supporting roles – Christian Bale as a crack-addicted burnout in The Fighter, John Hawkes as a rough-and-tumble hillbilly in Winter's Bone, Jacki Weaver as an insidious matriarch in the overlooked Australian import Animal Kingdom – and the visual bravura of Inception, Scott Pilgrim vs. the World and TRON: Legacy.

Innovation at Facebook Comes from the Bottom Up

If you want to find out who drives innovation at a company like Facebook, it’s best not to look from the top down. Thus, while most of the press focused on 26-year-old CEO Mark Zuckerberg for being chosen as Time’s “Person of the Year,” a virtually unknown intern, Paul Butler, released his data visualization of human relationships globally based on ten million friend pair samples from the site (see image).

Butler, who hails from Halifax, Nova Scotia, and is a math/computer science student at the University of Waterloo, told TechCrunch he came up with the map by doing this:

Indie Theater Roundup: 7 Movies to See This Week

Six rogue filmmakers, including Oscar winner Alex Gibney (Taxi to the Dark Side) and Morgan Spurlock (Super Size Me), question the logic of conventional wisdom and human behavior – often with riotous results – in Freakonomics, the new documentary opening today at Embarcadero. Elsewhere:

Accidental Billionaire? Ultimate Wannabe? 'The Social Network' Deconstructs Facebook Co-Founder Mark Zuckerberg

Unlike MySpace co-founder Tom Anderson, who once greeted the social networking site’s newest users as a default friend, his smiling face plastered on the screen like a digital welcome mat, Mark Zuckerberg rarely seems to have used his position as Facebook co-founder to collect pals, real or imagined.
 
Until now, the man most responsible for the world’s largest online clubhouse, who innocently describes his mission as making the world “a more open place by helping people connect and share” – neglecting to mention the roughly $7 billion his unique brand of altruism is reportedly worth – has managed to remain largely anonymous outside his circle of business associates, who should never be confused with his buddies.
 

Notes from a Darkened Theater: Justin Timberlake, Jesse Eisenberg to Star in the Facebook Movie

Despite early speculation that Michael Cera or Shia LaBoeuf might be tagged to play Facebook co-founder Mark Zuckerberg in the upcoming David Fincher movie The Social Network, screenwriter Aaron Sorkin recently disclosed that Jesse Eisenberg, the 26-year-old star of Zombieland, has landed the role. His co-stars will include Justin Timberlake, who will play Napster co-founder Sean Parker, and Andrew Garfield (The Imaginarium of Doctor Parnassus) as fellow Facebook founder Eduardo Saverin.

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