As promised, we arrived on the scene early to witness the doors open to the long-awaited Matthew Williamson for H&M capsule collection. Though the first people in line arrived at 4:50 a.m. as an alliance to ensure they got what they came for, at 9:55 a.m. the crowd was still modest in comparison to the Comme Des Garcons queue in November. Once inside, the retail mob was quick to snatch up our favorite pieces, leaving only peacock cardigans, clutches, and necklaces behind. We scored a cute navy high-waisted skirt and marveled at the fact that this seemingly harmless crowd managed to clear the place out in ten minutes flat. Bravo.
Grab your camping supplies and credit card ladies, Matthew Williamson's collaboration with H&M is about to hit Powell Street (one of only eight stores in the country that are lucky enough to score it). Williamson, best known for his vibrant colors and prints, found inspiration for the line by looking back at eleven years worth of collections in order to find the true essence of his brand. What came out of it is an elegant yet playful collection full of bold silk summer pieces that refuse to be ignored. His graphic flamenco dress, electric blue suit, and tulip-silhouetted cocktail dress are the items that are driving us to battle the masses at 10 a.m., but you check out the rest of the collection here.