It all started with a tweet. Or actually, two tweets.
On Wednesday night, Mike Monteiro (@Mike_FTW) tweeted “Dear SF Mayoral candidates, none of you has managed to convince me you don’t have your head up your ass. And you’re running out of time.” A few hours later, he had something new to add: “I am urging all San Franciscans to write-in “Mat Honan” for mayor. He’s passionate and he loves the city. Who’s with me?”
And like that, an Internet meme was born.