If it's a fashionable way to spend, and happening in the Bay Area, we're talking about it in Shop Talk.
At a time when many clothing brands are emphasizing basics, newcomer American Giant is taking basics one step further by bringing back the glory of the Made in the USA label. From the man who brought us Chrome, American-Giant.com launches today and offers premium basics manufactured in the Bay Area, marketing and design frill-free.
Rugged. Handsome. Functional. Everything you'd want in a tablet case, no? With clever new designs and materials like aircraft-grade aluminum (#5), premium selvage denim (#6), and re-purposed WWII canvas (#9) being used to protect your precious cargo, tablet cases are now more manly than ever.
It's about time men's fashion got some attention. If the growing number of modern barber shops and menswear blogs is any indicator, soon enough men will be outshining women. Well, maybe not. But it's happening and men can finally shop the way men are meant to shop, which is very different from the way women shop. If anyone knows this, it's Hil Davis, the CEO of J.Hilburn, whose rapidly growing menswear business brings the luxury of the Italian mill to the masses.
I spotted Gio Adame near Civic Center, in a deceivingly simple get up. I didn't realize it then, but I actually photographed Gio awhile back, in a very different look. What I like about his outfit below is that the fit and lengths are right on, and the details are slamming -- check out those cuffs and that perforated patent!
At a time when over-the-top fashion seems silly, and luxury feels so right, investment pieces are the way to go. And while the new Target in Emeryville will soon be housing luxury-meets-mainstream Missoni for Target, in the same neighborhood a true luxury brand is in the making: Basil Racuk.
After teaming up with Tartine back in February, SF-born accessory brand Joshu+Vela is proving to be a team player. This time, a fashion twofer. Throughout the summer, craftsman meets craftsman at Common SF where a Joshu+Vela shop-in-shop will house the full range of backpacks and totes in all the colors.
Menswear is all about personal style. After you have the right fit, it's only a matter of how far you want to take it. That said, a lot of guys don't know what their personal style is. This Father's day, try something new -- mix a few fun pieces into your wardrobe for an instantly sharp, dapper look.
Just remember, fashion should be fun and, with menswear, the fun is in the details. Check out these reversible shorts, the leather vs. canvas contrast on these comfy (integrated Nike Air technology) wingtips, and the etched-in witticisms in these locally designed collar stays. Hint: these make great gifts, too!