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SF Street Style: A Vintage Starlet at 31 Rax

SF Street Style: A Vintage Starlet at 31 Rax

Last week, we caught up with vintage boutique owner, Stephanie Madrinan, at her Bernal Heights shop, 31 RAX. The 31 refers to Stephanie's birthday (December 31), while Rax holds a double meaning. "'RAX' was supposed to be 'racks', but I stuck with the 'x' because it's different and, in the dictionary, 'rax' means to extend a hand or to stretch," said Stephanie. "31 RAX is an extension of my previous business, Steph's Closet."

Look of the Week: The Best Swimwear Trends of 2012

Whether you're gearing up for an epic summer vacation, or simply getting antsy for sun-filled days in Dolores Park, a great swimsuit is a must. This year, the Spring/Summer and Resort/Cruise 2012 collections showcased several key trends -- color-blocking, cool cut-outs, provocative straps, lavish prints, scuba, belts, high-waisted bottoms -- to keep in mind while selecting the perfect suit.

SF Street Style: Blue Pants + a Great Big Smile in the Marina

Meet Jenny Bronstein, a Bay Area native turned sun-loving Santa Monica gal. After meeting her last week in the Marina, we're now inspired to smile bigger, laugh louder and be more fabulous. The busy corporate event planner, may have settled down the coast, but she's still a Bay Area girl at heart and always makes time for (shopping-filled) SF getaways. 

Photos: Fashion's Night Out San Francisco 2011

On September 8, Fashion's Night Out shined in San Francisco for the third year running. Over 40 stores across the city held special extended evening hours full of celebrity appearances, new fall collections, steep discounts, and much more. 7x7 was a proud sponsor of FNO, a global initiative created in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to celebrate fashion, restore consumer confidence, boost the industry's economy, and put the fun back in shopping.

 

SF Street Style: Sisters in Beachy-Hip and Boho-Chic Looks at the Ferry Building

 

Last week at the Ferry Building, I spotted Sophie and Kelley Hoang -- sisters with two very different styles. Sophie, who was in town from Huntington Beach, had a very LA, beachy-hip look going, while her Kelley was more appropriately dressed for the ever unpredicatble weather we're blessed with in SF.

SF Street Style: Breezy Colors, the Marc by Marc Jacobs It Bag, Denim Done Right + Cork Pumps on Yerba Buena Lane

I photographed Christine Tusher, SF editor for TheRundown.com, after our fun lunch at Bluestem Brasserie, on Yerba Buena Lane. It makes me so happy to see people flash their bright colors when the sun's out in SF. The cheerful color combo, paired with the sheer, flowiness of this top made Christine's casual denim day look really stand out again the business-casual downtown lunch crowd.

Look of the Week: Suit Up, 6 Swimsuits That Double as Bodysuits

We're big fans of functional fashion. Get some street action out of your swimwear this season with a maillot that doubles as a bodysuit. After all, you never know when a morning bike ride through Crissy Field will end with spontaneous swimming at Baker Beach, or when an epic night out will end with a late night hot-tub session. 

We love these six swimsuits for their flattering, beach-flirty designs, but also for their urban wearability. Paired with high-waisted shorts or a long and lean skirt, you'll see that these suits go well beyond the beach.

Michael Kors Talks Project Runway, Fall Fashion + San Francisco Style

San Francisco will receive a taste of New York Fashion Week on Wednesday, when the 29th San Francisco Ballet Auxiliary Fashion Show brings the fall 2010 collection of Michael Kors to the Westin St. Francis Hotel. As the featured designer for the annual fundraiser benefitting the San Francisco Ballet, Kors will touch down in San Francisco for the show and a private donor dinner that follows. We caught up with Kors before his visit for a quick chat about Project Runway, San Francisco style and the one classic piece we should all invest in.

Do All the New Stores Downtown Mean the End of the Retail Recession?

If the recent surge of new stores in Union Square is any indication, the retail recession may finally be on its way out. Once empty storefronts are quickly filling up, and might we say, looking better than ever. In fact, there's so much happening as of late that it's been hard (even for us!) to keep track, so we decided to do a quick recap of the new and notable around SF's shopping mecca:

Harputs Market, 140 Geary St, open now: We're beyond thrilled this local favorite decided to move their avant-garde wares from Lower Fillmore, and even more so that they're inhabiting the gorgeous old Prada space.

A Message to Midriffs: Please Stop Assaulting Tim Gunn

That plea also goes out to Crocs, by the way. In fact, an outfit consisting of Crocs, a shrunken and belly-exposing mini tee atop a pair of sweatpants might be enough to singe the eyeballs of style guru Tim Gunn, in town over the weekend to introduce the first Kate Spade apparel collection to over a hundred adoring fans gathered at Bloomingdale's in the San Francisco Westfield Centre.

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