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monterey bay aquarium

Yes You Can: Whole Foods Now Rates Fish, From Stop to Go

Yesterday, in a move that should make quite an impact on fisheries, Whole Foods has paired up with both the Monterey Bay Aquarium and Blue Ocean Institute to institute a new wild-caught rating system much like the Seafood Watch Program that the Monterey Bay Aquarium started. No longer do shoppers have to look deep into their conscious to see if they've retained any of the litany of complicated information on sustainable fisheries. No longer do they have to hunt for their little Seafood Watch card shoved in their wallet or download it on their iPhone—risking total nerd status.

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