Mr. and Mrs. Miscellaneous
The problem with opening an ice cream parlor is that you’re always in competition—with neighboring scoop shops, of course, but also with an even fiercer adversary: nostalgia. Ice cream inspires deep loyalty, and whether you’re a Häagen-Dazs vanilla fan or a Bi-Rite salted caramel booster, chances are good you have strong feelings about your choice.
Now that we're in the thick of summer I'm doing what I always do when the weather turns warm: eating ice cream nearly every single day. I know that health-wise this probably isn't the best move, but with only a finite number of sunny days to mess around with, I try and cram my annual allottment into a few short months (oddly, Boston is the top ice cream consuming city in the whole country, despite the 9 months of winter).