It’s a Thursday night, and the Herbst Theatre is buzzing with people, including a disproportionate number of 20- and 30-somethings sporting some article of vintage attire. It seems as though the entire San Francisco writing community is here. There’s the creative director of Mother Jones, a couple of Wired editors, The New Yorker writers, and folks from McSweeney’s and Salon.
The excitement surrounding the launch of 48 Hour Magazine back in April was palpable in the local media scene. An attempt to turn the publishing process on its head by giving contributors 24 hours from concept to deadline, the magazine is truly a brave experiment in the way media is made, packaged and sold.
The editors behind 48 Hour Magazine, which launches its whirwind of a publishing experiment tomorrow, must have nerves of steel. The concept is this: the editors announce a theme for the issue and contributors (you can sign up to be one on their homeage) rev their engines and crank out content within a 24 hour window. The subsequent 24 hours are devoted to selecting pieces, editing, designing, printing and shipping the issue (in both online and print form). 48 Hour Magazine takes it one step further and aims to pay their contributors.