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new san francisco boutique

New in Cow Hollow: Conifer Opens

A brand new reason to come out of the woods and go shopping in Cow Hollow comes in the form of Conifer, a cozy little shop just up the hill on Webster Street from Union in the space previously home to Great Overland Books. 

The first retail venture from former longtime Built By Wendy employee Amy Mautz, who returned to San Francisco in 2008 to open the indie label’s now-shuttered Mission boutique after several years in the Big Apple, the shop focuses on the smaller New York labels she fell in love with while living on the East Coast.

“I’ve always wanted to have my own store, and I knew that was going to happen one day,” says Mautz.

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