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Nicole Hollis

Ruti: Tel Aviv Designers Take Over a New Pac Heights Boutique

Fillmore’s latest restaurant hustle (Jane, Bun Mee) met a big ‘ole fashion bustle last Friday when Ruti, a womenswear and lifestyle boutique, launched their first SF store, in Pacific Heights.

Owner Ruti Zisser, opened her first shop two years ago in Palo Alto, and carries womens RTW pieces and accessories, exclusively from designers based in Tel Aviv. All politics aside, that’s hot.

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