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In the Social Media World, Female Millennials Hold the Upper Hand

If it sometimes seems like Facebook has taken over the world, the most recent report from Nielsen on social media usage in the U.S. provides lots of evidence for that belief.

Americans are spending over 50 billion minutes on Facebook a month, which is more than three times as many minutes as on the second leading website, Yahoo, and over four times as much as on Google.

Women dominate that usage time, accounting for 62 percent of all page views at Facebook, and Millennials (ages 18-34) have the highest concentration of visitors there and at most social media sites among all the age groups.

“Social media’s popularity continues to grow, connecting people with just about everything they watch or buy,” stated the report. “Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle, or an advertisement asking a consumer to “like” a product on Facebook, people are constantly being driven to social media.”

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