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oakland designer

Pretty in Prints: Serial Cultura Spring 2010

For proof that print is, indeed, alive and well, look no further than the Spring 2010 collection from Serial Cultura.

The fifth collection from Oakland-based designer Jen Jennings continues the label’s love affair with bold hues and graphic prints paired with simple, flowing silhouettes. Inspired by traditional quilt patterns and optical art, Jennings’ new prints for spring abound in bright hues that can’t help but pop against the surrounding neutrals, blues and muted grays.

“I was also playing with layering of different prints. I also love color and wanted to create very graphic shapes that were very colorful and bold,” says Jennings.

Princess Fati Dazzles in Verrieres & Sako Couture

Lest you think couture gowns like the Verrieres & Sako Princess Fati Farmanfarmaian donned for the Mid-Winter Gala held late last month magically create themselves, we’ll have you know that the Ruckled Gown by the Oakland-based design duo required nearly three weeks of toiling 10 hours a days to make – and that’s with an existing pattern (yeah, and we thought we worked hard).

“There’s over 3,000 hand stitches on it and 20 yards of silk taffeta,” Stephanie Verrieres told us when we caught up with her at her East Bay studio yesterday.

Where to Shop this Weekend

If there’s one thing that always remains in fashion, it’s the weekend. As plenty head out of town on holiday adventures, others will be launching last-minute shopping missions and hunting down enviable outfits for upcoming soirees.

For either endeavor, you can start the weekend off feeling warm and fuzzy when you take a can of food to the Maneater Threads Holiday Sample Sale and save an additional 35 percent on already discounted apparel from such designers as Nu Collective, Burning Torch, Rami Kashou and Mike & Chris.

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