With their sun-kissed torsos, beach-tossed locks, and laidback outlook on life, surfers have provided decades of stereotypes and cliches in media and advertising. But there is something different about today's surfers in San Francisco. Meet the local startup execs who are grabbing boards and getting down to business.
Lace up your sneakers to take in the many sights (and snacks!) along the way.
H&M visual merchandiser, Mark Jssn, was analyzing the (super sold out) Marni for H&M window displays when we stopped him on Powell St. Mark moved up to SF five years ago, from San Jose, and says he loves the city for, "the diversity of people and because SF is so laid back." And we love Mark's look for the nicely mixed (loose/tight) proportions and (high/low) brands.
Surfers tend to have an inflated infatuation with their surfboards. Probably more than car people love their cars, or gadget people love their gadgets, the love story between surfer and surfboard is profound and deep. Just check out a new board and you’ll understand—the crisp lines, the perfect smoothness, the immaculate curves…surfboards are beautiful.
On Tuesday, November 1, the Rip Curl Pro Search, set “somewhere in San Francisco,” officially opens. It’s an event that has been anticipated by the local surf community for months and many of the world’s best surfers have been spotted at Ocean Beach in recent days, adjusting to the cold water and unique waves. After all the hype, it’s time for the big show. Let the surfing begin.
Scenes of the City: Rock Climbing and Bouldering At Ocean Beach, Glen Canyon Park and Corona Heights
For this week's Scenes of the City we shot local climbers in action Ocean Beach, Glen Canyon Park, Corona Heights just off of Beaver Street and on the retaining wall below the look out at Twin Peaks.