Sure, it's a shamelessly shrewd marketing ploy, the same kind Paramount rolled out so successfully four years ago in support of writer-director Oren Peli's original low-budget shocker about suburbanites terrorized by an invisible demon. But if you want Paranormal Activity 3 to premiere in San Francisco on Oct.
Most of the praise for Paranormal Activity seems centered on director Oren Peli’s achievement in making an effective thriller on an infinitesimal budget – $15,000, to be precise, though I doubt that includes whatever Paramount paid for its brilliant marketing campaign.
It’s a wonderful story, encouraging to indie filmmakers hoping for their own big break – Paranormal was stuck in cinematic purgatory until a print arrived at the desk of DreamWorks co-founder Steven Spielberg – but it speaks only in passing to the strength of the movie itself, which deserves a more muted celebration.
Lionsgate Films declined to screen Saw VI for critics, but perhaps they should have. Despite employing the same media-blackout strategy for prior sequels to the 2004 original, time and an increasingly lackluster on-screen product seem to have finally caught up with the franchise. The latest installment has underperformed at theaters, where horror fans are embracing a fresher alternative, Oren Peli’s Paranormal Activity.