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Pop Outerwear: Snow Tested, City Approved

Pop Outerwear: Snow Approved, City Approved

In the Bay Area, the lines between outdoor gear and city wear are blurry. There aren't many other places where you see an abundance of North Face jackets at bars and Lululemon pants on the bus. Come winter, when weekend warriors take a powder to get to powder in Tahoe, their clothes must be snow tested and city approved. Enter Pop Outerwear, a San Francisco-based company that designs for “the 9-to-5'ers that dream of snow.”

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